Branding/UI/UX for YOKE mobile phone service.
Yoke wanted its brand to be bold, yet approachable appealing to a younger demographic and above all have a clean, human-centered design with outstanding usability. The designs were inspired by a Scandinavian minimalist approach with clear navigation as well as a playful colour palette. I created Yoke’s own typeface (used in logo) which is bold, simple yet its curved edges portrays a communicative and friendly nature.