Melange is a craft beer label which is branded for female beer drinkers. The brand targets a growing audience of female beer enthusiasts who are sick of beer labels which are geared towards a male audience.
So how do we make a product which is so heavily engrained into a man’s world more feminine? Melange is attempting to break into a new market and appeal to females who equally enjoy a ‘refreshing frothy’ as an alternative to spirits or wine.
This project is about challenging status-quo and traditional frameworks and realising new opportunities.
Melange are also working on feminine glassware which is better suited to smaller hands, more attractive and stays colder for longer in comparison to the unattractive ‘Schooner’ glass. Stay tuned…